Following the openings of Taroudant, Taourirt, Béni Mellal, Kelaât Sraghna, Nador, and Khémisset in 2024, LabelVie Group continues its strong expansion momentum with the inauguration of a new Atacadão store in Essaouira, bringing the total number of Atacadão stores in Morocco to 20.
As part of its “Vision 2028” development strategy, LabelVie Group has reached a new milestone with the inauguration of its very first shopping mall in Salé. This opening reaffirms the Group’s ambition to go beyond food retailing by offering Moroccan consumers a genuine shopping and leisure experience.
As part of its development strategy “Vision 2028”, LabelVie Group is strengthening its regional presence with the inauguration of a new Carrefour Market LabelVie in Tinghir, reaffirming its commitment to serving Moroccan consumers wherever they are.
LabelVie, a leading multi-format retail operator in Morocco is pleased to announce the opening of 9 additional Supeco stores in 2025 following the successful launch of 61 new stores in 2024, bringing its network to 89 stores.
Carrefour-LabelVie is proud to announce that its range of artisanal pastries and breads has been honored with four awards at the prestigious Saveur de l’Année 2025 label, recognizing the outstanding taste and quality of its products.
In line with its regional presence strategy and the objectives of the LabelVie Group’s “Vision 2028” development plan, Atacadao has opened the doors to its brand-new store in Kelaat Sraghna. Following the inauguration of the Beni Mellal store on August 8, this becomes the 17th Atacadao store across Morocco.
At LabelVie Group, the 2024 back-to-school season is marked by records! Today, Carrefour Temara has secured the Guinness World Record for the largest assortment of mille-feuille ever exhibited in a hypermarket.
In line with the objectives of LabelVie Group’s “Vision 2028” development plan, Atacadão marks a new chapter in its regional expansion strategy. Following the opening of its Taourirt store on July 25th, Atacadão today opens the doors to its new store in Béni Mellal, bringing its network to 16 stores across Morocco.
In line with the objectives of Groupe LabelVie’s new 2028 development strategy, Atacadão is opening a new store in Taourirt today, bringing the total number of its stores to 15 across the kingdom.
The LabelVie Group, one of the leading retail companies in Morocco with the Carrefour brands, is strengthening its commitment to product quality and traceability. Following the success of its initiative on red meat, the group is now extending this approach to the fish, fruit & vegetable, and traditional product sections.
As part of its corporate social responsibility (CSR) commitment under the “Ma3a Al Haouz” initiative, the LabelVie Group has undertaken a social action dedicated to the economic empowerment of women from El Haouz and their integration into the labor market.
The LabelVie Group, which owns the Carrefour and Atacadao brands, has vowed to support the affetcted population and contribute to the national solidarity effort as soon as the earthquake rocked the Al Haouz region.
On the eve of the holy month of Ramadan, the LabelVie Group conducted a solidarity campaign from Thursday, March 16 to Sunday, March 19, through the distribution of 6,000 essential food products, intended for vulnerable families in the isolated villages of the Zerkten region in El Haouz as well as Immouzer Kandar.
The LabelVie Group presented its full year results 2022, March 6, 2023 at 4:00 pm ( GMT+1)
The LabelVie Group continues to expand its network by multiplying new points of sale. Indeed, it is five new stores that were opened on December 30, 2022, confirming the Group’s desire to accelerate its development and strengthen its territorial presence.
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LabelVie Group and the Mohammed VI Polytechnic University (UM6P) signed a partnership agreement on November 28 in Ben Guerir covering three main areas of collaboration: executive training for employees, internships and recruitment, and research and development and innovation projects.
The General Manager of LabelVie group, Mrs. Naoual BEN AMAR and the Minister of Higher Education, Scientific Research and Innovation, Mr. Abdellatif MIRAOUI, chaired, on Thursday, December 1, 2022, at the headquarters of the Ministry in Hassan, the signing ceremony of a partnership framework agreement between the LabelVie Group and the Ministry of Higher Education,…
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As the leader in the supermarket format in Morocco, LabelVie Group is expanding its network by opening two new Carrefour Markets in Casablanca and Meknes. The first store in Ain Sbaa, in the city of Casablanca, covers a sales area of 550sqm and offers almost 8,000 product references. This project also required two months of…
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On June 14, 2021, LabelVie Group inaugurated the first Carrefour hypermarket in Berrechid, with a retail area of 4,000 sqm. This project will have required an investment of 150 million dirhams and 7 months of work. It will also have enabled the creation of 360 new jobs, 70% of which will have been recruited locally…
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“CARE Morocco has been working with the most vulnerable populations since 2008. We are convinced today that the fight against poverty will only be effective if each actor in society unites its efforts and converges towards this ultimate goal: the eradication of poverty. The convergence of efforts between state actors, civil society, the private sector…
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“Carrefour” hypermarkets, “Carrefour Market” supermarkets, “Atacadao” hypermarkets as well as LabelVie Group’s logistics platform have recently obtained the “Covid-19 Sanitary Measures” label. This label was awarded following an audit by the global specialist AFNOR, covering 108 sales outlets in 26 cities in the Kingdom. Mohamed Khomsi, Director of Audit, Quality and Safety at the LabelVie…
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In 30 years, LabelVie Group has become a key player in the retail landscape in Morocco. As the only multi-format player in Morocco, the group presents a sustained development plan each year that strengthens its territorial presence by operating the hypermarket format under Carrefour banner, the supermarket format under Carrefour Market banner and the hyper…
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Leader in the supermarket format in Morocco, LabelVie Group is consolidating its position with the opening of its 81st Carrefour Market supermarket. Located in the La Villette district of Casablanca, this new convenience store offers a sales area of 850sqm and nearly 6500 product references.
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LabelVie Group announces that it has been awarded the CGEM Corporate Social Responsibility Label and becomes the first large-scale retailer in Morocco to receive the label. Since its creation in 1986 by Moroccan entrepreneurs, LabelVie Group has always taken up challenges, whether human, technological or economic, for its territorial development and growth dynamics.
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LabelVie Group has inaugurated a Carrefour hypermarket in the Souss-Massa region, which has mobilized an investment of 80 million dirhams for a sales area of 6,400sqm. The hypermarket, located in Sela Park in Agadir, required 4 months of work, not counting the stoppage of the site during the containment period, and generated 330 direct jobs…
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Leader in the supermarket format in Morocco, LabelVie Group is consolidating its position with the opening of its 80th Carrefour Market supermarket. Located in the Gauthier district of Casablanca, this new convenience store offers a sales area of 500sqm and nearly 6800 product references.
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True to its commitment to support the development of Moroccan cities and improve the daily lives of their inhabitants, Aradei Capital opens the doors of Sela Park Témara. LabelVie Group joins this inauguration with the opening of the 10th Carrefour hypermarket, which brings the network to 105 points of sale. Spread over an area of…
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LabelVie Group reaffirms its commitment and support for local employment and social inclusion of populations in precarious situations with the Moulat L’kheir project. In 2018, this social enterprise, was the result of a participatory initiative between McCain, LabelVie Group, Agropros and Yozifood, and this with the support of the Nobel Peace Prize Muhammad YUNUS This…
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After the launch of its home delivery service, LabelVie Group is continuing to digitalize its model to improve its customer experience and is launching a preview of contactless payment with the CMI, an exclusive feature and a first in Morocco. LabelVie Group’s alliance with the CMI is part of the group’s commitment to innovation, with…
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Label’Vie Group, through its Carrefour Market brand, launches a free home delivery service in the major cities of Morocco
Rabat March 18, 2020; LabelVie Group decides to make a financial contribution of 50 million dirhams to the Special Fund for the management of the Coronavirus pandemic (Covid 19) set up following the high instructions of His Majesty King Mohamed VI
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Rabat on March 25, 2020, Mr. Zouhaïr BENNANI, Chairman and CEO of LabelVie Group addresses his customers. He reassures on the sanitary security of the Group’s stores and the availability of goods. He also appeals to the responsibility of citizens to respect the measures of containment.
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LabelVie Group announces the move of its hyper cash store Atacadao Agadir to Sela Park. This new commercial complex owned and operated by Aradei Capital required a global investment of one hundred million Dirhams and four months of work. Indeed, Atacadao, the specialist in large-scale distribution for professionals, is moving a few kilometers away from…
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The Label’Vie Group joins forces with Nestlé to make children and their parents aware of the nutritional importance of fruit and vegetables. The objective is to encourage the purchase of healthy food through education and awareness of future generations because malnutrition begins with unbalanced food purchasing habits.
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The Label’Vie Group announces the reopening of the Carrefour Targa hypermarket, which, after a few weeks of work, is getting a facelift by multiplying its sales space and equipping itself with new innovative spaces and services for all its customers. In October 2014, the Label’Vie Group inaugurated its 8th Carrefour hypermarket in Morocco and the…
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October 24, 2019, The Label’Vie group opened its 78th Carrefour Market supermarket in Ouarzazate. This first establishment reinforces our presence on the Moroccan territory and strengthens our pride of belonging by being the first supermarket chain to open in Ouarzazate. To meet the expectations and needs of all our future customers, the store offers a…
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On the occasion of World Clean Up Day, September 21, 2019, the Label’Vie group organized a vast waste collection operation on the beaches of Rabat, Casablanca, Tangier and Nador. This initiative was part of the “Clean Beaches” program and the “#b7arblaplastic” initiative initiated by the Mohammed VI Foundation for the protection of the environment. Many…
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The Label’vie Group is opening its 101st store of all formats and its 9th hypermarket in Dar Bouazza. This 3,600sqm store will feature all the food trades and will offer innovative concepts and services for all its customers. Located in Sela Plaza, the new shopping center built by Aradei Capital, this hypermarket reinforces the historical…
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The Label’Vie Group organized, from July 25 to 30, 2019, the third edition of its “Academic Excellence Award”, under the theme “Unleash your potential, dare life towards a promising future”. This initiative, initiated in 2017, aims to reward and support high school students of the Group’s employees who obtained their baccalaureate diploma with “Bien” and…
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Moulat l’kheir is a social enterprise created by Label’vie, Agropros, Yozifood and McCain with the support of Nobel Peace Prize winner Muhammad Yunus. Its objective is to produce high quality potatoes to meet the needs of its customers, and to dedicate 100% of its profits to the education of children and to fight against the…
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July 25, 2019, Year after year, Carrefour Market consolidates its position as leader in the supermarket format in Morocco through a sustained development plan throughout the territory. Today, the group opens its 76th store in the city of Mohammedia, on an area of 815m2. Address: Kamal Parc, Boulevard Ibn Tachfine, Mohammedia
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Carrefour Market is consolidating its leading position in the supermarket format in Morocco through a sustained development plan throughout the country. On Thursday 27 June, the group opened its 75th store in Dar Bouazza, on the outskirts of Casablanca. This 800 sqm store, with its neat and discreet decor, offers more than 10,000 products and…
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Are you customer-oriented and like a challenge? Our jobs are made for you! (Store manager, butchery department manager, fishmonger’s department manager, fruit and vegetable department manager, fresh produce department manager ….) Join a motivated and dynamic team and discover exciting jobs. Do not hesitate and send your CV to the following e-mail address [email protected]
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Year after year, Carrefour Market consolidates its position as leader in the supermarket format in Morocco through a sustained development plan throughout the country. Last week, the group opened 3 new stores, bringing its number of supermarkets to 74. The Group has opened a store in Mohammedia, with a surface area of 725 sqm. Another…
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Boston Consulting Group, the international management and business strategy consulting firm, unveiled its 2018 Local Dynamos report this week. The report highlights 50 companies from 20 emerging markets (BRICS, Turkey, Kenya, Chile and Indonesia) to show how local companies are turning the constraints of emerging economies into profitable opportunities and how multinational companies can leverage…
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The association Sourire du Cœur in collaboration with the group Label’Vie, proceeded, Friday and Saturday 10/11 May 2019 in the village of Jamaa Shayem (Region of Safi), to the organization of the food support operation “Ramadan 1440”, by the distribution of food baskets on the occasion of the holy month of Ramadan. This action of…
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On Thursday, May 9, 2019, the Food Bank had the pleasure of receiving in its premises the managers of Atacadao, the Label’Vie Group’s hypercash brand, for an important donation of foodstuffs targeting the boarders of the dar Talebates in the rural world. Since 2002, the Food Bank has been fighting against the school dropout of…
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On April 25, Atacadao Marrakech received the drivers and co-drivers of the Caravan of Well-Being and invited them to take a break for relaxation and refreshment in its parking lot. The Caravan was heading to the village of Aït Ben Haddou, where it participated in the construction of a library and the distribution of supplies…
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On Friday, March 22, 2019, the Label’Vie Group presented its 2018 annual results, during a press conference at the Casablanca Stock Exchange. The Group’s executives thus returned to the strong figures of 2018 as well as the outlook for 2019, in front of an audience of journalists and market analysts : The Label’Vie Group’s turnover…
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Year after year, Carrefour Market consolidates its position as leader in the supermarket format in Morocco through a sustained development plan throughout the territory. Today, the group opens its 71st store in the city of Agadir, on an area of 480sqm.
Year after year, Carrefour Market consolidates its position as leader in the supermarket format in Morocco through a sustained development plan throughout the territory. Today, the group opens its 70th store in the city of Kenitra, on an area of 700sqm.
Year after year, Carrefour Market consolidates its position as leader in the supermarket format in Morocco through a sustained development plan throughout the country. Today, the group opens its 69th store in the city of Rabat, on an area of 500sqm.
Year after year, Carrefour Market consolidates its position as leader in the supermarket format in Morocco through a sustained development plan throughout the territory. Today, the group opens its 66th store in the city of Kenitra, on an area of 580sqm.
Year after year, Carrefour Market consolidates its position as leader in the supermarket format in Morocco through a sustained development plan throughout the country. Today, the group opens its 68th store in the city of Marrakech, on an area of 594sqm.
Year after year, Carrefour Market consolidates its position as leader in the supermarket format in Morocco through a sustained development plan throughout the territory. Today, the group opens its 68th store in the city of Marrakech, on an area of 594sqm.