Our HR policy

A word from the Human Resources Director

Every year, nearly 2,000 people join our teams.

By joining LabelVie Group, our employees live a unique experience.

Taking initiative, a taste for challenge and innovation are part of our daily life and are one of the pillars of our success. Always ready to participate in new projects, to take up new challenges, our employees are mobilized and develop their skills. The objective of our HR policy is to develop these individual talents to improve collective efficiency, thanks to a history and values shared by all, and a strong corporate culture.

Joining us means participating in an ambitious strategy and entering a world where performance, our customers and our talents are the key to our energy and success.
In this HR section, we have gathered information for you to get to know us better.

M. Ahmed Abbou

HR Policy

The development of our Group requires a diversification of the professions and profiles of the employees who join us. Within the Human Resources Department, our mission is to support this development and to ensure the development of our teams

Our vision

In order to build high-performance teams to successfully carry out the projects accompanying our development, we are committed to guaranteeing the match between skills needs and existing profiles, whether they are internal or external.

The 4 pillars of our HR policy

Joining LabelVie Group means joining a leading employer in the retail sector. The Group offers a variety of jobs for all profiles.

Career opportunities are available to all: graduates or not, beginners or experienced, anywhere in Morocco, in stores or within central teams (logistics, marketing, purchasing, quality, information systems, accounting, finance, HR, ….)


In order to better support our teams, we have introduced a performance assessment system that identifies the achievement of objectives and the areas of development for each of our employees.

“The overall performance of our Group is the result of the individual performance of our employees.”


As soon as our new recruits arrive, we make sure that their integration takes place under the best possible conditions. This process helps guide the first steps of our new employees and instills in them a sense of belonging and support for our values. In this way, everyone benefits from a unique and diversified integration process.


Because the success of our company cannot be achieved without the achievements of its men and women, we support each of our employees in the development of their skills through targeted and rewarding training programs.

These actions allow each of our employees to grow by cultivating their know-how, but also and above all to develop their professional value.

To develop the skills of our store teams, LabelVie Group has developed “Label Ecole”, training cycles specific to each retail profession.