LabelVie Group has inaugurated a Carrefour hypermarket in the Souss-Massa region, which has mobilized an investment of 80 million dirhams for a sales area of 6,400sqm. The hypermarket, located in Sela Park in Agadir, required 4 months of work, not counting the stoppage of the site during the containment period, and generated 330 direct jobs and 100 indirect jobs.

The Group was already present in the Souss-Massa region with 5 effective implementations which total more than 1,000 direct and indirect jobs, and which generate 10% of LabelVie Group’s global turnover. Added to this, the Group launched at the end of 2019 a platform dedicated to fresh products located near the large farms of the region. The latter, covering an area of one hectare, ensures 80% of the assortment supplied and distributed throughout the region and is a source buying point for all our stores nationwide.

It is true that since its creation in 1986 by Moroccan entrepreneurs, the Group has not ceased to take up challenges and thanks to our perseverance, has succeeded in building a 100% Moroccan multi-format economic model.