On the eve of the holy month of Ramadan, the LabelVie Group conducted a solidarity campaign from Thursday, March 16 to Sunday, March 19, through the distribution of 6,000 essential food products, intended for vulnerable families in the isolated villages of the Zerkten region in El Haouz as well as Immouzer Kandar.

In order to involve its employees in the LabelSolidaire initiative, the Group issued a call for volunteers to all of its employees. Volunteer employees thus mobilized at the Carrefour hypermarket in Sidi Maârouf in Casablanca, to prepare the food baskets and distribute them over the weekend to the targeted regions. LabelVie Group employees devoted over 30 hours of volunteer work during this operation.

Deployed before the onset of the holy month, LabelSolidaire is an initiative that aims, in addition to material donations, to provide psychological comfort to families by ensuring their essential shopping needs are met before the start of the holy month.