As part of its “Vision 2028” development strategy, LabelVie Group has reached a new milestone with the inauguration of its very first shopping mall in Salé. This opening reaffirms the Group’s ambition to go beyond food retailing by offering Moroccan consumers a genuine shopping and leisure experience.
The inauguration ceremony was held in the presence of local authorities from the city of Salé and Mrs. Naoual Ben Amar, CEO of LabelVie Group.
With an investment of MAD 77 million excluding land, the Salé shopping mall covers 5 hectares. It features a retail space of over 10,000 sqm GLA, a children’s play area, a food court, a fitness center, as well as a 250 sqm drive-in restaurant. Construction works were completed in just 12 months.
“With this shopping mall, we are taking an important step forward in our mission: to offer more than just a place to shop, but a true living and meeting space. This new mall enriches the urban life of Salé by providing a modern, diverse, and accessible customer experience, while contributing to the region’s economic and social dynamism.” – Naoual Ben Amar, CEO of LabelVie Group
This project embodies LabelVie Group’s ambition to develop multifunctional spaces rooted in proximity, creating jobs and driving the local economy.
Since the opening of its first Carrefour hypermarket in 2009, LabelVie Group has established itself as a key player in Morocco’s modern retail sector. With this new shopping mall, the Group confirms its commitment to strengthening its territorial presence and innovating with new formats to meet Moroccan consumers’ evolving expectations.