LabelVie, a leading multi-format retail operator in Morocco is pleased to announce the opening of 9 additional Supeco stores in 2025 following the successful launch of 61 new stores in 2024, bringing its network to 89 stores. This sustained growth is fully aligned with the Group’s VISION 2028 strategic plan, which aims to accelerate its multi-format, omnichannel, and multi-market expansion.
Launched in 2023, the Supeco format introduces a hybrid concept via a combination of traditional supermarket, discount and a cash & carry. Located in high-density urban neighborhoods, this format aims to bring lower prices to consumers via a wide range of a_ordable products