In line with its ongoing social commitment and on the occasion of the holy month of Ramadan, LabelVie Group announces the launch of the 4th edition of LabelSolidaire, its citizen initiative aimed at supporting the most vulnerable communities.

This edition highlights the distribution of food baskets as well as the organization of solidarity ftours, creating moments of sharing and togetherness.

Large-scale food basket distribution

As part of this edition, the Group is providing nearly 1,600 food baskets, representing a total of 16,000 products sourced from LabelVie Group stores.

To reach a wide audience, the initiative is being rolled out across several cities and regions throughout the Kingdom, including Al Haouz (Tazart commune), Casablanca – Aïn Sebaâ, Kénitra, Salé, Agadir, Tiznit (Reggada commune), and Taza (Ghiata Al Gharbiya).
The program relies on several partner associations, including one specifically dedicated to people with disabilities, further reinforcing its inclusive nature.

Each basket contains essential food products (dates, flour, sugar, and other staple goods) to address the concrete needs of beneficiaries.

In close collaboration with the associative network, the Group is also mobilizing its employees to participate in the preparation and distribution, ensuring a structured, efficient, and supportive initiative.

Food donations to support partner associations

As part of its ongoing commitment, the Group is further strengthening its solidarity efforts through food donations to its partner associations.

Nearly 35,000 products were donated to the Tadamoun Al Amal association, providing concrete support to vulnerable populations.

Solidarity ftours: moments of sharing

The LabelSolidaire initiative also includes a program of weekly solidarity ftours, organized in support of the Group’s partner associations, with the active participation of employees.

  • Ftour Al Amal in Casablanca: In partnership with the Tadamoun Al Amal association, the Group supports the preparation and serving of solidarity meals for more than a thousand beneficiaries, with mobilization reaching up to 1,800 people.
  • Solidarity ftour in Tamesna: In collaboration with the Les Enfants de l’Ovale association, the Group organizes solidarity ftours bringing together nearly 400 children and their supervisors, in a warm and festive atmosphere, with employees actively involved in welcoming, serving, and facilitating activities.