In line with the objectives of Groupe LabelVie’s new 2028 development strategy, Atacadão is opening a new store in Taourirt today, bringing the total number of its stores to 15 across the kingdom.

The Atacadão store, which has created 150 direct and indirect jobs in the city, is located in the industrial district of Taourirt, on the Debdou road. It covers an area of 6,600 square meters and offers a wide selection of products at competitive prices. It is part of the future Atacadão shopping center, which will cover a total area of 40,500 square meters, including 15,000 square meters of built space. In addition to the Atacadão store, the shopping center will also feature various shops, dining services, a gas station, and a parking area with 660 spaces for customers. The project involved an investment of 120 million dirhams.

The store’s inauguration ceremony, held today, was presided over by Mr. Mohamed Sadiki, Minister of Agriculture, Maritime Fisheries, Rural Development, Water and Forests, Mr. Mouad El Jamai, Wali of the Oriental Region, and Mr. Al-Arabi AlTwijer, Governor of the Province of Taourirt, in the presence of Mr. Zouhair Bennani, co-founder of Groupe LabelVie, Ms. Naoual Ben Amar, CEO of Groupe LabelVie, and Mr. Hicham Yacobi, Deputy CEO of Atacadão, along with several dignitaries and guests.

Mr. Hicham Yacobi, Deputy CEO of Atacadão, stated: “The opening of this store in Taourirt is the result of our commitment to our customers in this region. We are confident that this space will become a meeting place for the residents and visitors of Taourirt. By offering a diverse shopping experience and practical services, we are confident in the positive role this shopping center will play in the local economic development.”

The Atacadão concept is based on an innovative cash & carry self-service model, characterized by:

  • An offering that meets the needs of both professionals (grocers, cafes, restaurants, hotels, etc.) and individuals.
  • Wholesale pricing.
  • The option to buy per unit or in bulk.
  • Dual pricing (unit price and a reduced price for bulk purchases).
  • Great deals on hundreds of products.

With this new opening, Atacadão remains true to its motto of offering the lowest prices on a wide range of products. The store offers a unique shopping experience where customers can choose between using shopping carts for their daily purchases or pallets for bulk buying. This commitment to maintaining low prices is particularly important in a regional location like Taourirt. The store offers the same prices as those in Casablanca or Rabat-Salé, without passing on the additional logistics costs to customers. This strategy aims to strengthen the purchasing power of Taourirt’s residents and combat price inflation by providing quality products at accessible prices for all.
The new store in Taourirt is the first of a new series of openings, marking Atacadão’s new expansion strategy focused on regional development.