In line with the objectives of LabelVie Group’s “Vision 2028” development plan, Atacadão marks a new chapter in its regional expansion strategy. Following the opening of its Taourirt store on July 25th, Atacadão today opens the doors to its new store in Béni Mellal, bringing its network to 16 stores across Morocco.

Located in the industrial zone of Béni Mellal, this new store required an investment of 100 million dirhams. It spans a built area of 7,000 square meters on a 46,000 square meter plot and has created 220 direct and indirect jobs. The store offers a wide range of products at competitive prices.

The inauguration ceremony was presided over by Mr. Brahim Boutoumilate, Secretary-General of the Wilaya of Béni Mellal, in the presence of Ms. Naoual Benamar, CEO of LabelVie Group, and Mr. Hicham Yacobi, Deputy CEO of Atacadão, along with several guests and local dignitaries. Mr. Hicham Yacobi stated: “Atacadão has made a strong commitment to offering the best prices wherever the store is established, benefiting both local professionals and individuals. We provide these best prices in regions far from the country’s center without passing on the additional logistics costs, while offering a wide selection of quality products. In this way, we locally strengthen purchasing power and combat inflation.”

An Innovative Concept: Cash & Carry

Atacadão’s success in Morocco is attributed to the uniqueness of its self-service model with its cash & carry concept, designed to meet the needs of both professionals and individuals:

  • An offer tailored to grocers, cafés, restaurants, hotels, and individuals.
  • Wholesale and retail sales.
  • Sliding scale prices based on quantities purchased.
  • Attractive promotions on hundreds of products.

An Optimal Shopping Experience

The Béni Mellal store allows customers to choose between shopping carts for their daily purchases or pallets for bulk purchases. This commitment to offering the lowest prices, identical to those in major cities like Casablanca or Rabat-Salé, without passing on logistics costs, aims to strengthen local purchasing power and combat inflation. With this new opening, Atacadão confirms its ambition to expand its network in the regions, focusing on proximity and accessibility. This strategy aims to bring quality products at competitive prices to its customers in the regions.