LabelVie Group announces the move of its hyper cash store Atacadao Agadir to Sela Park. This new commercial complex owned and operated by Aradei Capital required a global investment of one hundred million Dirhams and four months of work. Indeed, Atacadao, the specialist in large-scale distribution for professionals, is moving a few kilometers away from where it has been located since 2012 in Agadir to settle in the town of Tikiouine.
In 2010, LabelVie Group acquired the Metro Cash and Carry Morrocco group as well as all of its outlets in seven cities in the Kingdom. Between 2012 and 2013, these outlets located on the outskirts of major cities were converted into Atacadao hyper cash stores. Four outlets were added to the network between 2013 and 2016, in Fkih Ben Saleh, Sidi Kacem, Taza and Meknes.
The choice of the establishment in the town of Tikiouine is explained by the desire of the operators to get closer to their core target customer and to give the store a better visibility.
Atacadao’s brands are mainly aimed at traditional distribution professionals (grocers, itinerants and semi-wholesalers) and hotel and restaurant owners (CHR) and offer them an Atacadao card allowing them to follow in a personalized way the customer relationship, to benefit from special offers and other advantages throughout the year.
Nevertheless, individuals are also targeted. Indeed, Atacadao presents an assortment of more than seven thousand references, mostly composed of mass consumption products and basic needs units (sugar, oil, flour etc..). The new store covers a sales area of four thousand square meters, employs one hundred and twenty-two people, is open every day of the week from 7:00 a.m. to 10:30 p.m. and has three hundred and thirty free parking spaces.
With five effective establishments and a hypermarket opening planned for the end of the first half of 2020, the Label’Vie Group is very present in the Souss Massa region where it has succeeded in creating a thousand direct and indirect jobs, generating ten percent of its global turnover.
Address: Avenue des Forces Armées Royales, n°23 route Inezagane – Ait Melloul – Tikiouine Agadir (opposite the wholesale market of Inezgane).