On June 14, 2021, LabelVie Group inaugurated the first Carrefour hypermarket in Berrechid, with a retail area of 4,000 sqm.
This project will have required an investment of 150 million dirhams and 7 months of work. It will also have enabled the creation of 360 new jobs, 70% of which will have been recruited locally and will have benefited from 2 months of practical training and more than 260 hours of theoretical training, in order to provide the best service to all customers.
This project will have required an investment of 150 million dirhams and 7 months of work. It will also have allowed the creation of 360 new jobs, 70% of which will have been recruited locally and will have benefited from 2 months of practical training and more than 260 hours of theoretical training, in order to provide the best service to all customers.
Created in 1986 by Moroccan entrepreneurs, LabelVie Group is the only multi-format retailer in Morocco. In 2009, it signed a franchise agreement with the Carrefour Group, which gave it access to its central purchasing office to optimize and diversify its sourcing.
Each year, LabelVie Group presents a sustained development plan that strengthens its territorial presence through the operation of Carrefour hypermarkets, Carrefour Market supermarkets and the Atacadao hyper cash format. The opening of the 12th hypermarket in Berrechid expands its network of 117 stores in 27 towns.
It employs nearly 8,500 people and achieved a turnover of 11 billion dirhams in 2020
Address: Avenue Mohammed V, intersection of Marrakech road and Khouribga road, Berrechid