Atacadão is accelerating its development in Southern Morocco with the inauguration of its new store in Guelmim, marking a key milestone in the brand’s expansion strategy and its commitment to serving communities across the region.
The new site spans a total surface area of 21,730 m², including a 3,745 m² sales floor, a 1,364 m² storage area and a 202-space car park. A 1,700 m² service station will soon be added to the complex. The project represents an investment of 100 million dirhams and has generated 100 direct and 100 indirect jobs, reinforcing the region’s economic momentum.
This opening follows the recent launch of Atacadão’s first store in Laâyoune, further consolidating the brand’s presence in Southern Morocco and its ambition to support regional growth and local economic development.
Hicham Yacoubi, Deputy General Manager of Atacadão, stated:
“The opening of our Guelmim store reflects our ongoing commitment to making our offer more accessible to communities in the South. In line with our model, Atacadão guarantees the same products at the same prices across all stores nationwide, serving both professionals and individual consumers. Our goal is to strengthen purchasing power and contribute to local economic vitality through a broad, competitive and affordable product range.”
A high-impact Cash & Carry model
Atacadão’s growth is driven by a robust cash & carry model designed to meet the needs of professionals : grocers, cafés, restaurants, hotels, as well as everyday consumers.
Its value proposition includes:
- Large-scale self-service
- Unit or bulk purchasing
- Volume-based discounts
- A wide, competitively priced assortment of several thousand SKUs
With harmonized national pricing and no transfer of logistical surcharges, Atacadão plays a key role in supporting purchasing power and empowering local businesses across the country.