Carrefour-LabelVie is proud to announce that its range of artisanal pastries and breads has been honored with four awards at the prestigious Saveur de l’Année 2025 label, recognizing the outstanding taste and quality of its products. This distinction, awarded during an official ceremony held yesterday in Casablanca, highlights the meticulous work of Carrefour’s master artisans, who combine tradition and innovation to offer unique creations to their customers.
The awards include two distinctions for our pastry creations—the Mille-Feuille Corne de Gazelle and the Mille-Feuille Pastilla—as well as two recognitions for our artisanal breads, namely the Traditional Multigrain Bread with Dried Fruits and the Olive & Sun-Dried Tomato Bread, praised for their quality and authenticity.
This recognition reflects Carrefour-LabelVie’s ongoing commitment to excellence. In 2024, the brand had already made headlines by entering the Guinness World Records through its Carrefour Témara store, which showcased the largest assortment of mille-feuilles ever displayed in a supermarket. This achievement featured 1,000 mille-feuilles in 100 unique varieties, displayed across five themed showcases: “Traditional Moroccan Mille-Feuilles,” “All-Chocolate Mille-Feuilles,” “Mille-Feuilles with a Thousand Fruits,” “Organic & Healthy Mille-Feuilles,” and “Savory Mille-Feuilles.”
“These distinctions are a testament to the exceptional work of our master artisans and Carrefour-LabelVie’s commitment to offering high-quality, innovative, and homemade products. They reinforce our consumers’ trust and confirm our leadership in the food industry, while reaffirming our mission: to bring authentic creations to our customers, thanks to the expertise of our teams,” stated Mr. Adil Haddad, Regional Director of Carrefour-LabelVie.
Receiving the Saveur de l’Année label aligns with Carrefour-LabelVie’s broader strategy of innovation and promotion of Morocco’s rich culinary heritage. The brand remains committed to offering products that honor tradition while meeting the evolving expectations of today’s consumers.