In line with its regional presence strategy and the objectives of the LabelVie Group’s “Vision 2028” development plan, Atacadao has opened the doors to its brand-new store in Kelaat Sraghna. Following the inauguration of the Beni Mellal store on August 8, this becomes the 17th Atacadao store across Morocco.

Located in the industrial zone of Kelaat Sraghna, this project required an investment of 95 million dirhams. The store was built on a 5,600 m² area within an 11,500 m² plot, offering a 3,400 m² sales area and an outdoor parking lot with 75 spaces. The construction was completed in just 5 months, creating 120 direct jobs and 100 indirect jobs.

The inauguration ceremony was led by the Governor of the Kelaat Sraghna province, alongside Mr. Hicham Yacobi, Deputy CEO of Atacadao, joined by several guests and local dignitaries.

“At Atacadao, we are committed to offering the best prices wherever we establish ourselves, benefiting both local professionals and individual customers. Through our model, we ensure competitive prices in remote regions without passing on additional logistical costs, all while providing a wide range of quality products. With this opening, we strengthen local purchasing power and actively contribute to fighting inflation,” stated Mr. Hicham Yacobi, Deputy CEO of Atacadao.

An Innovative Concept: Cash & Carry

Atacadao’s success in Morocco is driven by its unique self-service cash & carry model, designed to meet the needs of both professionals and individual customers:

  • An offering tailored to shopkeepers, cafes, restaurants, hotels, and individuals.
  • Wholesale and retail sales options.
  • Sliding prices based on purchase quantities.
  • Attractive promotions on hundreds of products.

An Optimal Shopping Experience

The Kelaat Sraghna store allows customers to choose between trolleys for their daily shopping or pallets for bulk purchases. This commitment to offering the lowest prices, equivalent to those in major cities like Casablanca or Rabat-Salé, without passing on additional logistics costs, aims to strengthen local purchasing power and combat inflation.

With this new opening, Atacadao confirms its ambition to expand its network across regions, focusing on proximity and accessibility. This strategy aims to bring quality products at competitive prices to customers throughout Morocco.